Meeting customer preferences is at the center of both the digital transformation of finance and Islamic banking.  In this episode, we hear directly from QIB’s CEO, Bassel Gamal, about these two journeys of innovation and how they intersect.  Bassel shares his insights from transitioning QIB to a new core system with modern technology, using data and automated systems to improve operations, using technology supporting sharia requirements, and working with the public sector to deploy new technology and bring innovations to market. We also reflect on how the COVID-19 pandemic has accelerated changes in customer behavior and demand for new digital services.