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Daniel Pujazon

Policy Advisor, Digital Finance

Daniel Pujazon is a Policy Advisor in Regulatory Affairs at the IIF, where he focuses on Regulation of Digital Finance.

Daniel was seconded to the IIF in April 2018 from Santander, where he was in the Global Payments within the Santander Digital Division and leading the Corporate Project on PSD2. His responsibilities included the design of a Group Strategy and country-specific roadmaps with a collaborative approach to face the PSD2 challenges and opportunities, built under a global base. Prior to that he was responsible at Group level for the Mid&Mass Market segments for Europe&US. Before joining Santander, Daniel was  Sales & Marketing Director at Iberia Cards and also served at American Express being responsible for the Membership Rewards loyalty program.


Daniel is a Bachelor in Business Administration and Marketing from ESIC in Madrid, and holds a Leadership Development Program Diploma from IESE Business School. He also holds a Digital Transformation in the Financial Industry Diploma from The Valley Digital Business School.

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