IIF Authors

Status: Will be live at 06/05/2018 00:00

Banking Sector Approaches to Customer Engagement and Capability

Tuesday, June 5, 2018

Innovative financial institutions are integrating features that help build financial capability into their product design-and both banks and their customers stand to benefit. Using insights from behavioral economics, some banks have designed products that help customers better manage their finances while simultaneously increasing customer engagement and loyalty. This brief is a collection of case examples of financial institutions using these new design approaches to build customer financial capability, with greater and more effective product use, as they pursue mainstream financial inclusion.